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Strong Interest in myYardstick Professional

Following its recent release, there has been very strong interest in myYardstick Professional (MYP) as a tool for advisers to business. The enthusiasm for MYP has come from most professional service providers including Accountants, Financial Planners, Consultants, Solicitors, Insurance Brokers and Finance Brokers with many having already commenced their subscription and completed training.

The online MYP wholesale business suite offers advisers to business a high quality, high value set of advice tools and processes that provide invaluable information and reports to advisers and their business clients.

If you are an adviser to business, don't miss out on the differentiation MYP offers your business.

If you are a small to medium business owner, make sure your advisers are using MYP with you.

To take advantage of what MYP offers, please contact Greg Harker on (07) 3393 2833 or gharker@accessmc.com.au.


A Reason to Call

While the Reserve Bank of Australia may be bullish about the future prospects of the Australian economy, there are many businesses that are still struggling with cashflow, debt and sales.

So why is it that some businesses appear to be sailing through the GFC while most others are "doing it tough"?

At the heart of every exceptional business is a sales culture. Now there is a lot more to success than simply a sales culture but, fundamentally, if your business is not making sales, it is going to underperform.

So if making sales is about creating, identifying and solving a need or want, why is that so difficult?

Too many business owners and sales people forget that customers and prospects do not want to waste their time. So if you are simply going to keep offering them the same products or solutions when they are not interested, it may be time to change direction.

To help address this issue, outlined below is a checklist of things you may consider changing or doing to make a conversation with a customer or prospect about what you have to offer that is relevant and valuable:

1. Product/service features
2. Product/service bundles
3. Price innovation
4. Delivery options
5. Payment terms
6. New use for the same product/service
7. Education on product or service
8. Position a new line of thinking on an issue
9. Testimonials or success stories for customers in similar situations
10. New products/services
11. Product/service alliances
12. Research the customer base and/or market (and then feedback the key outcomes to respondents)
13. Industry credibility (demonstrate specialisation/expertise)
14. Get on the phone and talk to customers and prospects

If your business is not doing as well as you would like, don't keep doing the same thing and expecting a different outcome. As we all know, that is simply the definition of "insanity".

For more information on how to build your business, contact Steven Eager on
(07) 3393 2833 or seager@accessmc.com.au.


Managed Services - A Cost Effective Method for SME's to Access High Quality IT&T

Effective use of information and telecommunications technology (IT&T) is fundamental to the success of any business. IT&T permeates every organisational unit of a business and includes electronic communication (data and voice), internet access, document handling, data storage and retrieval, financial management etc.

While the benefits of IT&T are beyond doubt, the costs associated with establishing a comprehensive information and telecommunications technology infrastructure can be significant. Further, the costs of maintaining, updating and providing support may be even greater than the initial acquisition costs.

Managed Services, i.e. outsourcing some or all hardware, software, network and support services, allows a small business to utilise the provider's infrastructure and qualified support staff, effectively renting exactly the resources it requires, while at the same time having the capacity to immediately increase or reduce resources as required.

Access Management Corporation can assist in assessing your IT&T requirements, designing an outsourced solution and recommending a suitable provider. For more information, please contact Robert Andrews on (07) 3393 2833 or randrews@accessmc.com.au.


 
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